Makeup Trends We’ll All Be Wearing in 2025

by Grace Lindsay

2024 was a great year for makeup. We saw so many fun trends take centre stage, from blue eyeshadow to cranberry lips and grunge core galore. After what felt like years of more minimal looks, it was definitely the year to play around and inject some colour into your everyday beauty routine. However, what's in store for 2025?
As a beauty editor, I've been curious to know whether next year will be another standout year for us makeup lovers, and I'm keen to prep my makeup bag for January and beyond. So, in order to get ahead, I reached out to two incredible experts to get their take on the biggest makeup trends for 2025. Who are these experts, I hear you ask? I spoke to none other than Jamie Genevieve, makeup artist and founder of Vieve, and Naoko Scintu, makeup artist and expert for Dolce and Gabbana Beauty. Trust me when I say that these are the people to ask when it comes to trending beauty looks..… [More]

Matte Is Back

This trend might be a little controversial, but matte makeup looks are back in a big way for 2025. "It's going to be more about a matte finish," says Scintu. "But not completely matte, [this trend] has evolved. The Dolce & Gabbana Everlast Foundation still gives a luminous finish, so you get the best of both worlds." Genevieve agrees, saying that 2025 will see a big focus on matte lips, too. "I can already see soft-touch matte lips breaking into our routines, but long gone are the days of drying liquid lipsticks. We’re talking hydrating, blurring formulas that still last on the lips without the dryness or cracking.".… [More]

Return of the Contour

Speaking of throwback beauty trends that are making a comeback, according to Genevieve, contouring is back for 2025. "Contour was huge in 2017, and it has stuck around to an extent, but I can see the rise in sculpting and enhancing natural features once more," she says. "It’s less about how we can alter [the look of] our bone structure, and more about enhancing what we have."… [More]

Eyes or Lips

2024 was all about maximalist beauty, and we saw a lot of people opting for both a bold eye look and a statement lip. However, according to Scintu, this year we're going to see people opting for one or the other. "It's going to be about a pop of colour on the lip or on the eye. [However], I think it's more either or, instead of both," she says.… [More]